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A Future Perfect: The Challenge and Hidden Promise
of Globalization
John Micklethwait, Adrian Wooldridge
A Future Perfect is the first comprehensive examination of the most important
revolution of our time -- globalization -- and how it will continue to
change our lives. The authors, John Micklethwait and Adrian Wooldridge,
correspondents for The Economist, won the Financial Times/Booz Allen Hamilton
Global Business Book Award on Strategy and Leadership for their previous
collaboration, The Witch Doctors. In A Future Perfect, Micklethwait and
Wooldridge expand their field of vision in order to analyze, demystify,
and expose the global forces reshaping our world, and they detail both
the challenge and the hidden promise those forces hold for individuals,
businesses, and governments.
Do businesses benefit from going global? Are we creating winner-take-all
societies? Will globalization seal the triumph of junk culture? What will
happen to individual careers? Gathering evidence from the shantytowns
of São Paolo to the boardroom of General Electric, from the troubled
Russia-Estonia border to the booming San Fernando Valley sex industry,
Micklethwait and Wooldridge mount a powerful, witty, levelheaded defense
of globalization.
Along the way, the authors introduce us to the cosmocrats--the members
of the elite business, information, and diplomatic class who are creating
the new world order. They also identify the three engines of globalization
and describe how people are managing and governing in an increasingly
global era. As they did in The Witch Doctors, the authors also brilliantly
puncture myths and conventional wisdom, separating false hopes from emerging
realities.
Incisive, expansive, and optimistic, A Future Perfect is an illuminating
tour of the global economy and a fascinating assessment of its potential
impact.
http://www.eastbook.com/FuturePerfect.html
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